THE ARCHETYPE PROCESS

Industrial with the Fuji GFX 50r // The Archetype Process

As you probably know I love film. Both the process of it all but above that the look it gives. Overexposed Portra 400 right? For the tones ;) So when shooting digital I look to find those tones. Bright sunny conditions and a light blue sky. I always use presets and have my favourites with Mastin Labs and Rebecca Lily Presets. With a new computer I thought I would try new presets. So I looked in to The Archetype Process and their Kodak Pro pack. I’ve seen good results from them online and despite the hefty price tag I thought I would give them a go. Armed with my Fujifilm GFX 50r & the GF 50mm 3.5 lens I went out to Ringön. An industrial part of Gothenburg, often filled with cool scenic stuff I like. Here are the results :)

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